1.	Thinking about the period October - December 2008, compared to the same period in 2007 did the volume of visitors/guests...?
	--Click Here-- Increase by 20% or more Increase by 10% to 20% Increase by 0% to 10% Remain the same Decrease by 0% to 10% Decrease by 10% to 20% Decrease by 20% or more

2.	Thinking about the January - March period do you expect the volume of visitors/guests compared to 2008 to ...?
	--Click Here-- Increase by 20% or more Increase by 10% to 20% Increase by 0% to 10% Remain the same Decrease by 0% to 10% Decrease by 10% to 20% Decrease by 20% or more

3.	Compared to this time last year, which of these statements best describes how optimistic you feel about the business prospects for the tourism industry generally for the next three months?
	.	Much more optimistic		A little more optimistic		About the same		A little less optimistic		Much less optimistic

4.	Compared to this time last year, which of these statements best describes how optimistic you feel about your own business prospects for the next three months?
	.	Much more optimistic		A little more optimistic		About the same		A little less optimistic		Much less optimistic

5.	Which, if any, of the following factors is most likely to seriously limit your sales over the next year?
	Lack of tourist demand		Influence of tour operators
	Price competition		Poor business trade
	Insufficient space		High exchange rate
	Shortage of labour		Other
	Weather

	Please specify other

6.	What is your expected trends in turnover and cost for 2009?
		Up >20%		Up 10% to 20%		Up <10%		Same		Down <10%		Down 10% to 20%		Down >20%
	Turnover
	Costs

7.	Have you implemented specific measures to improve performance?
	Site improvements (refurbishment, etc.)
	Additional investment in marketing & PR
	Training
	Discounts / sales incentives / offers
	Better business organisation / practices / management
	Introduced new services / events
	Environmental / sustainable measures
	Reduce costs by taking advantage of discounts through membership schemes
	Other

	Please specify other

8.	Have you got any specify plans for 2009 to improve your business performance?

9.	We’ve listed below six factors contributing to current tourism trends in Britain.  This list is taken from VisitBritain’s bimonthly tourism trends update, where each factor is rated according to how favourable/unfavourable the current conditions are.  To read the latest report click here (opens in a new window). To what extent would an unfavourable change in the following factors have a negative impact on your business in the coming year?
		Substantial impact		Limited Impact		No impact
	Domestic Economy
	Eurozone Economy
	US Economy
	Exchange rate
	Travel Demand
	News that affects consumer travel confidence (e.g. flooding, bluetongue outbreak)

Many thanks for your time.

All answers will be treated in complete confidentiality and will be used to generate aggregated percentage results only.

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